Creative Thinking And Innovation


Ioan Carpus

Ioan Carpus is Managing Partner at Six Paths Consulting. Ioan’s focus is innovation, with over six years experience of applying Blue Ocean Strategy in various sectors and industries across Europe, Asia and Africa. 

Some of his recent projects include clients such as Heineken, AstraZeneca, Merck, Goodrich, Eurocontrol, Keygene and Unicredit, to name just a few.

Prior to this, Ioan was Senior Fellow at Malaysia Blue Ocean Strategy Institute, an advisory body to the Malaysian government. In this position Ioan has worked directly with Prof. W. Chan Kim, the author of Blue Ocean Strategy on innovative development strategies.

Ioan has an MBA from INSEAD (France / Singapore) and an LLB from the Al. I. Cuza University (Romania). He is a Blue Ocean Strategy certified practitioner by the INSEAD Blue Ocean Strategy Institute.

Creative Thinking and Innovation Workshop

 How can you and your team become more creative in solving business challenges?
 How can you bring innovation into your daily activities to achieve better results?
 What can you offer new to your customers/stakeholders and how do you innovate in delivering value to them, while increasing your company’s profitability?

Innovation is the creation of better or more effective products, processes, technologies, or ideas (therefore is different from ideation or invention). Creativity is just one component of innovation - the other one is the analytical thinking, expressed in strategy and execution.

The creative thinking skills – our ability to find new combinations and solutions that depart from the status quo – can be enhanced. This workshop aims to empower participants with pragmatic tools and techniques to enhance creativity and innovation in their organization to obtain superior results.

Course duration: 2 days

Target group: Top And Middle Management, Entrepreneurs, Ngos, Public Sector CEO’s, MD’s, Heads of Departments, Vice President, Directors of Marketing and Business Development

Workshop objectives

 Enhance performance and results through innovation and creative thinking
 Learn practical frameworks and tools that can be used by participants to help them structure successful innovation in various areas of the business
 Explore different techniques for managing creative organisations (for example: managing stakeholder’s resistance and scepticism, educating teams to become more innovative etc.)
 Contribute to the development of an environment of creativity and innovation in the organization

Workshop format

The 2-day workshop will have 4 working sessions each, containing:
 Interactive sessions of questions and answers
 Short introduction to various creativity and innovation concepts
 Case studies (including video cases) from a selection of industries
 Explanation of the frameworks and tools
 Application of tools to real and relevant issues
 Group presentations and debrief
 Key learning points (“how can I apply this in my organisation?”)

Our methodology includes references to external examples of companies that have been successful at one or more aspects of innovation. We introduce these cases to reinforce the learning and to facilitate discussion on a “neutral” example, before bringing the focus on your organization.


1.1.1 Day 1: From individuals to teams

09:00 – 10:30
Session 1: Introductions and objective setting
 Welcome and introduction of the participants
o Method: Four Drawings visual introductions
 Where are creativity and innovation expressed in your organization? Where do they perform well and less well? What kind of issues could be solved using creativity and innovation tools?
o World Café (exercise): group discussions followed by presentations

[Coffee break]

11:00 – 12:30
Session 2: Creativity and innovation
 Creativity and innovation –concepts, types and examples
 The components of creativity
o How can tools help us think creatively?
 Brainwriting (exercise)
 Introduction to types of innovation

[Lunch break]

13:30 – 15:00
Session 3: The individual, creativity and innovation
 How can we learn to be more creative as individuals?
o Testing your creativity (exercise)
 Creativity and visual thinking
o Working with groups and tools
o Mind Mapping (exercise): from unstructured ideas to a clear way forward

[Coffee break]

15:30 – 17:00
Session 4: Creativity in teams
 Working creatively in teams on issues related to innovation
 Creative groups and processes
o Team members characteristics
o Roles within the team and key success factors in team based innovation
 Six Thinking Hats (exercise)

1.1.2 Day 2: From creativity to innovation

09:00 – 10:30
Session 1: Process innovation
 Creating superior value by innovating internal and external processes
 Case studies: organisational structure, process and innovation
o Blue versus Green within the organisation – control versus delegation
o Tool: Stakeholder Experience Cycle

[Coffee break]

11:00 – 12:30
Session 2: Product and service innovation
 Innovation and customer focus
 The process behind creating new products and services
o Tools: Six Paths Framework

[Lunch break]

13:30 – 15:00
Session 3: Business model innovation
 The profitability impact of business model innovation
 Integrating the Value Proposition in the business model
 The Business Model Generation framework
o Tool: Business Model Canvas

[Coffee break]

15:30 – 17:00
Session 4: Creating a culture of innovation
 How (NOT) to kill creativity – managing intrinsic motivation
 Do’s and don’ts in the management process
 Managing stakeholders scepticism
o Method: group discussions and presentations
 Review of tools and processes
o Next steps: How can your organization take forward the lessons learned and issues identified in this workshop?

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