23RD - 25TH MAY, 2016

The ULTIMATE Modern Executive Personal Assistants & Secretaries Master-Class

Learning business management skills to enhance productivity and ef´Čüciency while maintaining professionalism


Lucy Brazier - CEO of Mercham Publishing, Publisher of Executive Secretary Magazine (UK)

Lucy Brazier

Anel Martin - C.E.O , Anel Martins Training (South Africa)

Anel Martin


The roles of executive and personal assistants have changed dramatically over the years. Advanced skills are required to assist with increased responsibilities, day-to-day demands and the need to promote a professional image in order to support and stand in for the key decision makers within the organization. Executive and personal assistants need to ensure that they have the skills and the talent to match the evolving needs of their managers and organization.

This three day interactive workshop has been designed very specifically for personal and executive assistants and serves as a step-by-step guideline towards improving your skills that you require to meet the challenges of today’s business environment. Throughout the workshop, many examples of case studies will be woven into the discussion and these, together with the hands-on training style of your workshop facilitator, promise to make the workshop a valuable and a realistic learning experience for each delegate.


Gain practical insights into:

  • The modern day business strategies and their approach as a modern PA.
  • Application of various business theories as an Executive Assistant and in work place
  • Application of social media in a business approach and personal development
  • How to design, build and run a detailed project plan - from start to finish – Large Event Management
  • Improving writing skills to compose powerful professional documents that get attention and prompt action
  • Why PA’s need to embarrass the power of Technology
  • Master Class on Leadership Skills Development

Our training courses include the following benefits:

  • Pre-course questionnaires to identify your specific training needs
  • An in-depth tailored program to address market concerns
  • Diverse, real-life case studies
  • The highest standard of dynamic trainers with cross industry experience
  • Comprehensive and detailed course documentation
  • Interactive discussions and breakaway sessions
  • Practical exercises

Discount Booking Offers:

Option 1.
- Book Before 29th February & Save USD 300 = Pay USD 1,190
- Book Before 31st March & Save USD 200 = Pay USD 1,390

Option 2.
- Book 3 Delegates and Above & Pay Each USD 990

Who should attend?

  • Personal Assistants
  • Senior and Junior Secretaries
  • Group Secretaries
  • Coordinators and Administrators » Clerks
  • Office Managers
  • Executive Assistants


Day 1 - Monday 23rd May 2016

09.00 Introduction & course objectives

09.30 The Modern Day Assistant as a strategic business partner including The role past, present and future, Maslow’s Theory, Personal Development – how and why it’s personal, Star Exercise, Addams Theory, Resources for Personal Development, Creating a Personal Development plan

10.30 Communication including Belbin psychometric testing, body language & voice, VAKOG, listening skills, different work styles, Taking control without taking over, emotional intelligence, Tuckman’s theory, ongoing communication with your Executive

11.30 Break

12.00 Communication continued

13.00 Lunch

14.00 Building a Powerful Business Partnership with your Executive including developing the partnership, setting the ground rules, communication,
adapting to style & maintaining a great partnership by LUCY BRAZIER

15.00 Break

15.30 Building a Powerful Business Partnership with your Executive continued

17.00 Finish

Day 2 - Tuesday 24th May 2016

09.00 Productivity including setting boundaries, email, diary management, the myth of multitasking, procrastination & time management
11.00 Break

11.30 Practical Session: Decision Making & Problem solving

12.30 Lunch

13.30 Practical Session: Introduction to Project Management

15.00 Break

15.30 Project Management continued

16.00 Networking and Social Media – face to face and online

17.00 Close

Day 3 - Wednesday 25th May 2016

09.00 Module 1 – C Level Personal Assistants We sometimes wonder what it takes to make it to a C-Level office. This module will show you what the A league assistants do differently

11.00 · I want to get to the next step in my career, how do I up my game?
         · What habits are unique to the best of the best?
         · What sets the C-Level assistants apart and how can I join their

13.00 Lunch

14.00 Module 2 - Building a strong personal brand
         What is a brand and why does it matter to me?
         · What is a brand?
         · Your brand has value and can increase your net worth
         · Why is it important to define, improve and maintain your brand?

16.00 · How do we build or break our brand with daily activities?
         · Find your special feature and how to make it work for YOU!

Register & Attend

Early Regstration Qualify for a 10% discount

Early-bird PASS

  • Main keynote speeches
  • 10% discount
  • Price per delegates


  • Main keynote speeches
  • no discount
  • Price per delegates




As a 4 Star Hotel that takes pride in its existence as mainly a business hotel, our conferencing facilities are top notch and second to none.

For any large or small celebration or conference, the BEST WESTERN PREMIER Accra Airport Hotel, offers a wide variety of meeting venues that cater to all group sizes with a 150-capacity banquet hall to small meeting rooms.

We also provide a newly built 250 seater Auditorium with state of the art equipment to cater to all your functions.

Whether you're alone or with your family, you can completely relax in any of our 109 luxurious rooms. Our rooms range from Standard rooms, Premier rooms, Premier suites and Penthouse suites.

Each room is equipped high quality beddings, air-conditioning, wireless/LAN internet, telephone and directory, safe, mini bar, black out window coverings, luggage rack, clothes hangers, bathroom robe and slippers, notepads and more.


Don't miss the event!